Most autodialer and robodialer companies love the National US election season because many political parties are looking to promote their candidates agendas and campaigns to a mass amount of people through telephone solutions. After the elections come and go, what happens to the contracts that are set in place with those companies and how do robodialer companies move forward when the election season comes to an end?
In most states, the political landscape is constantly going through differently timed cycles year after year. Even if it is not a national election, smaller local and state elections usually occur after the national elections each year, which means that there is plenty of time to promote your autodialer solutions to political campaigns before the year ends.
On the MyTimeToVote website, there is a handy chart which lists all of the upcoming elections sorted by state and also tells you when the deadline is. At this current time of writing, there are still elections for the month of November which could benefit from a political robocall or autodialer solution. You can select the year and month that you want to view and it will list all national and state elections that are scheduled.
An look at upcoming elections that can be useful for advertising campaigns if autodialer companies are looking for more political business after a major national election.
Robodialer and autodialer companies can and should leverage this information to make informed decisions on which states to target for promotional outreach or advertising, such as Google AdWords campaigns. Retargeting of advertisements to fit in niche state markets with upcoming elections can help your autodialer company seek new clients and business, even when the national elections have passed.
In addition to looking towards smaller elections, autodialer companies should also consider planning for future elections and preparing marketing material to cater towards the larger elections coming in future years. It is never a bad idea to start early and get a head start on promotions and advertising to secure interested political parties with long-term contracts.
Here are some helpful links to help you with your autodialer outreach efforts and learn more about the political robodialer landscape:
- FCC rules it’s legal for political parties to use robodialers, but carriers can opt-out
- Are autodialer surveys and other polling methods inaccurate since they failed to accurately predict the 2016 election?
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Pollsters Face Hurdles in Changing Landscape – Wall Street Journal (May be paywalled)